Tuesday, 23 February 2010

CEW Demo Evening Last Night

What a day, what a night! The annual CEW demo evening took place in central london last night - the venue was descended upon by 700 eager CEW members, all looking to sample the very latest and greatest in the beauty world.

The evening went extremely well, with Famous Dave proving very popular with many of the large retailers, our products also went down a storm with a lot of the magazine journalists, all keen to try our best-selling product from last season - Famous Dave's Tanning Mousse - nominated as Best New Self Tan in the Prestige category.

First in were the VIPs, which was all very civilised and relaxed, everyone took time to speak to the brands and selected the products that most appealed to them - we even managed to get a Famous Dave's Tanning Mousse to the CEW President as our brand caught her eye during her walk through the tables - and she mentioned that she'll be trying us out today! Then came the rest of the CEW members about half an hour later - and that's when all hell breaks loose! Everyone is SO keen to get their hands on the latest luxury beauty products to test for themselves before the brands run out of stock, it's almost a free-for-all in there! Never has the phrase 'you snooze, you lose' been more appropriate!

All in all, the event went perfectly for us - lots of people wanting to try out Famous Dave, lots of people already big fans of us, and hopefully lots of people voting for us over the coming month!!

We'll know our fate towards the end of March, when all the finalists are announced on the CEW website, so we'll be keeping everything crossed until then, and if you're a CEW member reading this, please don't forget to cast your vote for 'Best New Self Tan or Sun Care Product - Prestige' - as the one and only FAMOUS DAVE!!!

FD

Wednesday, 10 February 2010

New Travel-Size Tanning Mousse Goes on Sale!

After seeing the popularity of our regular Tanning Mousse last season, along with the growing popularity of our Travel-Size products, we thought it's only right to offer our customers a travel-size version of our Tanning Mousse as well.

At just £9.99, it's an affordable way to keep your tan topped up whilst you're away on your holidays. Famous Dave's Travel-Size Tanning Mousse fits easily into your suitcase or even your hand luggage, taking up hardly any space and yet still delivering between 3 and 5 full body applications depending how much you use!

Now you can have our full-size mousse at home and our travel-size mousse whilst you're away, it's the ultimate in self tanning convenience. Get yours by clicking here.

Famous Dave

Friday, 5 February 2010

Truth about Tanning with Nicola Roberts

So who saw Nicola Roberts 'Truth about Tanning' programme on BBC3 last night? It was shocking to see how many people still flock to UV sunbeds without taking any precautions, and there's really no excuse for those 'tanning junkies' who are going on the beds EVERY day, where is their common sense for self-preservation?

Everyone these days knows the risks of over-exposure to UV rays, that's why there's so many daily moisturisers on the market with sun-block. Too much exposure = at the very least more wrinkles appearing sooner, and at worst skin cancer, which could kill you. So if there's a completely safe alternative that delivers the same results why don't more people choose it?

I don't agree with the UV junkies opinions that self tanning is messy, nasty, smelly, etc - it's simply all the reasons they're looking for not to use self tan and instead take the easy option of laying still on the sunbed. Sure, if you go down to the highstreet and buy a self tanner for £2 you're going to end up looking like an Oompa Lumpa stinking of biscuits, but it's the old adage - you always get what you pay for.

If these tanning junkies invested in a proper self tanner - one that costs more because it is made using more expensive ingredients and therefore gives you much a better and more natural looking tan - one that doesn't smell, streak, go messy, etc, then maybe they'd realise that there is a viable and easy alternative for them - they just need to realise this before it's too late!

I didn't however really agree with everything that Nicola said, she was very keen to promote paleness as 'the look' people should go for - the natural look, as she put it. Fair enough about overdoing the UV tanning, but people will always want to look confident in their own skin and most women will use some form of make-up to enhance their natural beauty, so why isn't fake tan also seen as make-up? People use lipstick to change the colour of their lips, eye make-up to shade and enhance the areas around the eyes, bronzer/blushers for the cheeks, so why shouldn't people also use a fake tan lotion in the same way on their skin? Fake tan lotion is to skin what lipstick is to lips, it's a completely safe form of make-up, so Nicola please don't try and push people away from fake tan when really it's just the cancer-inducing UV tanning you should be campaigning against.

For a natural-looking fake tan that isn't smelly or messy, one that works with your skin tones to deliver a great-looking all-over tan without the risk of UV exposure - view our website: FamousDave.co.uk

Thursday, 4 February 2010

Follow us on Twitter for Giveaways and Competitions

If you're not already one of our Followers on Twitter, you can follow us by going to this link: Twitter.com/FamousDaveUK

We regularly post updates and special offers on Twitter which you get to see the instant they go live, and you can also connect with us easier via Twitter and see what Dave's getting up to when he's out and about in London.

Join the fun @ Twitter/FamousDaveUK

Famous Dave's Tanning Mousse Nominated at CEW Awards

I'm very happy to report that one of our best-selling new products is up for nomination as the 'Best New Self Tan - Prestige' at this year's CEW Awards!

The CEW Awards is known as the Beauty Oscars within our industry, so to be nominated for an award is very exciting for us. We've worked SO hard to perfect our products and make sure that only the best ingredients go into them, and that they deliver the most natural colour self tan possible, so it's such a great feeling to now be a nominee at the CEW Awards for Best New Self Tan in the prestige category.

If we make it through to being finalists, the Awards Dinner is in April where we find out how we've done and the winners are announced, wish us luck!

www.FamousDave.co.uk