What a day, what a night! The annual CEW demo evening took place in central london last night - the venue was descended upon by 700 eager CEW members, all looking to sample the very latest and greatest in the beauty world.
The evening went extremely well, with Famous Dave proving very popular with many of the large retailers, our products also went down a storm with a lot of the magazine journalists, all keen to try our best-selling product from last season - Famous Dave's Tanning Mousse - nominated as Best New Self Tan in the Prestige category.
First in were the VIPs, which was all very civilised and relaxed, everyone took time to speak to the brands and selected the products that most appealed to them - we even managed to get a Famous Dave's Tanning Mousse to the CEW President as our brand caught her eye during her walk through the tables - and she mentioned that she'll be trying us out today! Then came the rest of the CEW members about half an hour later - and that's when all hell breaks loose! Everyone is SO keen to get their hands on the latest luxury beauty products to test for themselves before the brands run out of stock, it's almost a free-for-all in there! Never has the phrase 'you snooze, you lose' been more appropriate!
All in all, the event went perfectly for us - lots of people wanting to try out Famous Dave, lots of people already big fans of us, and hopefully lots of people voting for us over the coming month!!
We'll know our fate towards the end of March, when all the finalists are announced on the CEW website, so we'll be keeping everything crossed until then, and if you're a CEW member reading this, please don't forget to cast your vote for 'Best New Self Tan or Sun Care Product - Prestige' - as the one and only FAMOUS DAVE!!!
FD
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